Community Strategy Pilot Program
Build a clearer, more engaging community without guessing your way through it.
This 4-week pilot program is designed for business owners who are launching a new online community or improving an existing one. Together, we’ll look at what’s working, what’s unclear, and where the member experience can be strengthened so your community is easier to join, participate in, and return to.
This pilot is intentionally limited to a small number of participants so I can provide personalized attention throughout the program.
Who This Is For
This pilot is designed for business owners who want thoughtful guidance as they build, strengthen, or refine their online communities.
Launching a New Community
You’re adding a community to an established business and want to build it on a strong foundation.
Improving an Existing Community
Your community is established, but participation, structure, or the member experience could be stronger.
Increasing Member Participation
You want practical ways to encourage engagement, strengthen connections, and give members more reasons to return.
Creating a Better Member Experience
You want to clarify your community’s purpose, onboarding, structure, and overall member journey.
We Might Be a Great Fit If…
You’re open to feedback, willing to implement recommendations, and excited to refine your community throughout the process. Because this is a collaborative pilot, we’ll learn from each other as we work together to build a stronger community experience.
What We’ll Focus On
Every community is different, so we’ll tailor the pilot to your goals and challenges. Together, we’ll focus on the areas that will have the greatest impact on your members’ experience and your ability to manage the community with confidence.
Areas of Focus
- Community purpose and audience
- Community structure and organization
- Onboarding experience
- Member journey and activation
- Engagement opportunities
- Community rituals and participation
- Community roles and responsibilities
- Analytics and success metrics
From Uncertainty to Clarity
A thriving community doesn’t happen by accident. It’s built through intentional decisions about the member experience, engagement, and structure. Here are a few examples of what that transformation can look like.
BEFORE
Members aren’t sure where to start after joining your community.
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AFTER
Members have a clear path to join, participate, and keep coming back.
BEFORE
Conversations are inconsistent and participation depends on constant prompting.
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AFTER
Members have clear opportunities to participate, leading to more consistent engagement.
BEFORE
Resources and conversations feel scattered throughout your community.
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AFTER
Members quickly find resources, conversations, and their next steps.
BEFORE
You’re unsure which improvements deserve your attention first.
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AFTER
You have clear priorities and a practical roadmap to move forward with ease.
What’s Included
Here’s how we’ll work together to create those transformations over the course of the four-week pilot.
Week 1 – Community Experience Assessment
We’ll review your current or planned community experience, identify strengths and gaps, and establish priorities for the weeks ahead.
Week 2 – Community Design Blueprint
We’ll develop a plan to strengthen your community through intentional onboarding, member pathways, engagement opportunities, and participation design.
Week 3 – Prioritization & Implementation Roadmap
We’ll identify quick wins, longer-term improvements, success metrics, and create a practical implementation roadmap that spans 30, 60, and 90 days.
Week 4 – Review & Refinement
We’ll review progress, discuss questions and implementation obstacles, refine recommendations, and identify next steps.
Ready to Get Started?
Here’s what you can expect if you decide to move forward.
TELL ME ABOUT YOUR COMMUNITY
Complete the short form so I can learn about your community, goals, and the challenges you’re looking to solve.
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DISCOVERY CONVERSATION
I’ll review your form and reach out to schedule a conversation if the pilot seems like a good fit.
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PILOT KICKOFF
We’ll kick off your four-week pilot and begin building your community strategy together.
I’d love to learn more about your community and what you’re hoping to accomplish. Because this is a limited pilot, participation is intentionally limited. I’ll review all form submissions to ensure the program is a good fit for both of us.